Sales Progress Blog

These days people are more protective of their money, and instead of spending it freely, they are saving. For sales teams, it has become increasingly important to keep a hold of current clients; since, as most studies show, it costs six times more to get a prospect to buy than it does an existing customer. So, the question becomes, “How do we maintain our relationship with our client and get them to buy?”

Most customers leave because they are unhappy, and sixty-seven percent of clients leave because of a perceived feeling of indifference. Managers and supervisors need to coach their inside sales team to keep in front of their customers. Look at who you have not talked to in the past year and who you have not contacted in the past 30 days and make sure to send them an e-mail or phone call to let them know that you are still interested in them. Ask customers how the product you sold them is working out or if they need anything else. This way, you are letting your customers know that you value them.

Here are a couple more steps that you can take to improve your sales and increase your business opportunities:

Send Items of Interest. Find out information about your customers.

Read more…

admin Sales Management business opportunities, employee training, linkedin, Manager, Results, sales coaching, Sales Representative, sustained learning, training techniques

How many times have you heard that you should eat 4-6 small meals a day in order to get better results in weight loss and energy?  Yes many times, but what does this have to do with training employees?

Think of typical training (a workshop or seminar) as a huge dinner.  When it’s over you feel uncomfortable, groggy, and maybe a little overwhelmed.  A typical training session can take any where from a half today to even a full week, and at the end you feel uncomfortable, groggy, and don’t remember half the information taught.

Now think about how great and energized you feel after eating smaller meals or snacks through out the day, (Ok for most of us we will just imagine).  This is also how training is best digested, in small portions.

Research shows adults remember and learn more in the long run when information is fed to them a little at a time over an extended period. When considering your next taste of training, pick a program that will have great results and make you feel great not groggy when you’re done.

Tim Hagen Sales Training business coaching, coaching, effective coaching, Enhance Performance, Manager, training reinforcement

recently read a great and very short post from the blog of Seth Godin, titled
The relentless search for "tell me what to do". The post read:

If you’ve ever hired or managed or taught, you know the feeling.
People are just begging to be told what to do. There are a lot of reasons for this, but I think the biggest one is: "If you tell me what to do, the responsibility for the outcome is yours, not mine. I’m safe."
When asked, resist.

We typically think of people NOT liking being told what to do, but think about your staff and fellow employees, and even yourself, how many times a week do we indirectly ask, “What should I be doing.”  We may say, “what tasks should I be completing today,” or “I have the following problem, how should I fix it?” but all in all we are saying, “tell me what to do.”

This frame of thinking not only becomes a way to push off responsibility as Seth suggested above, but it can also breed laziness and a lack of accountability.

Managers can use coaching techniques to get employees to come up with their own solutions to problems.  Use questions like, “What do you THINK you should do,” or “If you were me, what would you tell yourself to do.”  These questions allow for a dialog to open, and you can now lead your employee to a suitable solution they essentially came up with on their own.  When your employee owns the solutions they will work harder to make it work because it is their own butt on the line.  If you simply give them a solution, they can half-heartedly attempt it, and if it fails they can blame you.  Don’t play the blame game; make your staff responsible for their actions.

If you are an employee, and you have finished your work for the day, proactively seek additional projects you can work on.  Go above and beyond, but keep your manager in the loop to ensure you are not wasting time.

Shannon Gburzynski Sales Training business coaching, coaching, effective coaching, Leadership, Manager, sales coaching, Sales Coaching Methodology, Sales Manager

• Be Predictable:
  • Your team member will certainly have some reoccurring issues through out your coaching process, but if you run every meeting the same way, it will get stale, and the interest of you and the team member will take a dive.  Try to mix up where you meet, what time of day you meet, the order of things you discuss etc.

• Talk too much.
  • Effective coaching sessions are not training sessions.  You’re a manager, not a trainer or consultant so don’t run your meetings as such. (Typically workshop style training doesn’t work well anyways).  Sessions should be about getting the team member to open up about their top issues, and you guiding them to a suitable solution.  If you are talking the whole time how will you know what their issues are?  To get to the root of issues requires LISTENING not TALKING!
• Not have a plan
  • While we do recommend mixing things up to keep interest and participation up, you must have a plan about what needs to be accomplished during that meeting.  If you aren’t sure what you’re trying to accomplish, how will your team member?  Do you want to discuss issues covered last week?  Is there a particular skill you see them struggling with that you would like to bring to their attention?  Is there something they did you want to congratulate them on?  What’s covered is really up to you, but whatever it is make sure you have a plan written down so you make sure you hit all your topics.

Shannon Gburzynski Sales Training coaching, effective coaching, Enhance Performance, management leadership training, Manager, Sales Coaching Methodology, Sales Manager, Sales Staff

1. An inability to teach.

Being able to sell ice to an Eskimo is great, but once your in that management role those skills can render useless unless you are able to pass them on to your team.  Managers are often promoted because of their superior skill, but are rarely trained how to effectively train their staff and pass on their skills.

How can I combat this? If your company doesn’t offer training for mangers, you should take it upon yourself to find some. Read books on coaching or managing effectively, take a vacation day and attend a workshop (even if it’s at your own expense),  or take online courses over your lunch break.  Your investment will be worth it when your team excels, as this will reflect positively on you and your ability to lead and develop your team.

2. They lose touch with reality

Becoming a manager doesn’t mean your done spending time in the field.  It’s true that with management status comes more responsibilities that have less to do with everyday selling, but you can’t lose touch of your selling reality.  As a manager your biggest asset to your team is to know what’s going on in the field, on a day to day basis.

How can I combat this? Ride along with your staff as often as is possible, continue to call on customers even if it is just to check in, and spend time with your staff discussing obstacles or difficult customers and coaching reps to overcome them.

3. They want to be everyone’s friend.

We all want to be liked, it’s human nature. HOWEVER along with your increase in pay and responsibility came the expectation that you are no longer just one of the group.  It is often difficult to step into that leadership role, especially when a manager is promoted from with-in.

How can I combat this? It is still important to build rapport with your team, but relationships should shift into one of coach and team member.  Set clear expectations and roles for your team, and stick to them.  When responsibilities and roles are clearly defined there is no room for confusion; this will make portraying your role as leader easy. By sticking to these expectations,there will be no blurring the lines of your authority.

Did we miss anything?  Tell us what you think the top reasons sales managers fail are.

Shannon Gburzynski Sales Training business coaching, coaching, effective coaching, employee training, Enhance Performance, goals, management leadership training, Manager, Results, sales, Sales Coaching Methodology, Sales Manager, Sales Staff, Skills, training and development, training reinforcement

We constantly talk about the importance of coaching, and tips or strategies to do it better, but why should we incorporate coaching into our organization anyways?

Here are the top 7 reasons why your organization needs to coach it’s employees.

1. Employee Retention, research proves coaching increases employee retention, which therefore decreases hiring costs.
2. Managers who get close to employees work can solve real world challenges.  A manager’s knowledge is one of the best resources an organization can have, coaching allows managers to have insight into their employees work allowing them to apply their knowledge specifically to real world issues.
3. Coaching creates better succession planning due to internal talent growth.
4. Coaching creates an organizational energy of growth and learning.
5. Programs build coaches within all leadership circles.  The more coaches an organization has, the more “performance-improving” employees it will have.
6. Business requires employees to constantly grow and develop new skill sets.  Organizations with managers who are coaching create a competitive edge because they become more adaptable to needed change and growth.
7. Employees who experience a continuous increase in skills and work performance actually become more open to change and challenges.  This, in itself, is enough to start an organization wide coaching initiative.

If you would like more information on coaching your employees, attend our Free Breakfast Presentation: Why Coaching Builds Business Success , or email Tim Hagen at Tim@salesprogress .com for more information.

Tim Hagen Sales Training business coaching, coaching, effective coaching, Leadership, management leadership training, Manager, sales coaching, Sales Coaching Methodology, Sales Manager, workplace training