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Posts Tagged ‘Facebook’

Where Do Business Opportunities Lie in Social Media?

July 28th, 2010

We all know the importance of social media. We have heard that it will help lead us to prospects, and it will give us more face time with our customers. Deming Hill did some research and put together these statistics:

·    Adults spend 15+ hours on the internet every month
·    93% of B2B buyers use search engines to begin the buying process
·    9 out of 10 consumers will find you when they are ready

This means that your company had better be out ton the Internet for someone to find you, and this is where social media is the most beneficial. The more items you enter into a Facebook page or a blog, the more likely a potential client is to find you. Deming Hill found these statistics out when they did research on the biggest social media site-Facebook:

·    40% of Facebook users become fans or followers of brands/services.
·    60 million status updates happen daily on Facebook
·    50% of users log on everyday and average more than 55 minutes a day
·    If Facebook were a country, it would be the world’s 3rd largest:
1.China
2.India
3.Facebook
4.USA

More…

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Training Techniques for Social Media & Your Sales Team

June 30th, 2010

The old method of using cold calling to prospect is well on its way out, and you don’t want to be left behind. While your inside sales team had to have excellent communication skills to engage with someone over the phone, they need to be even more refined online. They need to be able to connect with friends and clients and post blogs and whitepapers to get their company in front of potential clients. Managers need to become business coaches and teach their inside sales teams to harness the new social media tools for their own benefit.

Most of us know the outstanding stats when it comes to how many people are actually involved in sites such as Twitter and Facebook, but did you know that 41% of all businesses receive leads from social media? This is huge for most sales teams. However, not everyone knows how to take social media and turn it into profits. Managers need to step in and tailor sales training to the new tool. Social media is a great tool for sales people.  It can help easily gather information, increase lead generation, allow for warmer introduction calls and much more. The trick to successful use of social media in selling is to remember that despite the new channels of communication, you are still selling. You still have to get the right message to the right decision maker at the right time.

There are three main social media sites that can be used to increase sales and create more leads:

Click here to read more.

Click here for a free powerpoint and whitepaper.

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Fill in the Gaps

June 22nd, 2010

Throughout most of our blogs, we have discussed the importance of learning reinforcement. It important to know as much information about your product as you can, and it is equally as important to learn new techniques that are arising in the sales world. We have always stressed that you should constantly be learning, and it has become apparent that this old adage is necessary as more and more younger generations come into the workplace.

We all know by now that there are four generations working side by side in most businesses, but what does that mean from a learning standpoint?

Generational Learning Requirements

As a society, we have slowly progressed into an era where technology is starting to become the forefront of most industries, and as this transition is happening, generation X and generation Y are being taught how to successfully harness the tool. Veterans and baby boomers should be given online training because technology is second nature to the younger generations, as professional speaker Garrison Wynn puts it,

Read more and win Summerfest tickets…

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The New Inside Selling Model

June 11th, 2010

Cold calling. Early morning flights. Long presentations. These are things of the past. A new business model is changing the sales game. The inside sales model allows us to reach out, contact and interact with our customers, all without ever having to leave the office. With new resources, such as the Internet, sales people can save time and connect with customers from the inside.

So, how do you save time, increase revenue and obtain more customers from your office? It is simple: turn on your computer and start using social media. Make yourself and your company accessible to consumers by creating a Facebook, a LinkedIn and a Twitter account. Then post your blogs and whitepapers and connect with an audience you think would be interested in your product or service.

Social networking gives us opportunities to build out our own personal network of confidants and associates that truly care about us. Social networking tools (fastpitchnetworking.com, linkedin.com, plaxo.com, and facebook.com) allow us to build teams of followers and people who hold our best interest at heart. It is critical to not that you should not build your network with people you do not know because these are the people we are going to go back to time and time again, to not only network but to potentially ask for help to communicate information coming from your company. Social networking allows us to tap into other people’s networks, sometimes to reach thousands of people in a matter of minutes.

Go ahead try it, and let us know what you think of this new way of selling.

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B2B Social Media: Got Your Toe Wet, Now It’s Time to Swim

October 8th, 2009

Many people are using social media sites to help market/promote themselves or their businesses. They will set up accounts on every site they hear about and spread themselves thin. They will not utilize all the sites to their fullest potential. The following article will give you some tips to make sure you are using your social media sites to their full potential to benefit you or your company.

http://www.socialmediatoday.com/SMC/122390

vfarnia Sales Training , , , , , , ,

Social Media That Matters

October 2nd, 2009

If anyone out there is feeling overwhlemed with all of the social media outlets that have been created recently, then you are probably feeling the same as everyone esle. The following article will touch on that subject and show you the three best outlets that you can use to market yourself or your company.

http://ezinearticles.com/?Social-Media-That-Matters&id=2981021

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Remove annoying status updates from your facebook homepage.

September 21st, 2009

Everyone has a friend who updates you on every detail of their lives via their Facebook status update.  Hide their annoying posts and make room for updates from those you care to actually read.    Patrick Omalley does a great job of describing the process in one of his recent posts. Take a look.

Bonus:  The same process also works for hiding annoying application and game updates.

Shannon Gburzynski Sales Training , , ,

Social Networking, whats next after Facebook, Twitter and LinkedIn.

August 3rd, 2009

Social networking and social media are major buzzwords in today’s market place. While you may not be using or utilizing Facebook, LinkedIn, or Twitter I bet you have at least heard of them.  As these once innovative sites become more mainstream, you may be asking yourself… WHAT COMES NEXT?

New social networking sites are popping up everywhere. According to an interview in Fortune Magazine of Marc Andreessen, Ning is quickly becoming the new online hot spot. With impressive credentials like sitting on the board of directors for  Facebook, as well as stakes in Digg, LinkedIn, and other trendy sites, everything he touches seems to turn to social media gold.

What is Ning?

Ning is a new website which allows you to create or join your own social networking sites. Quickly find networks of people who share common interests and hobbies and connect to share ideas, photos, videos, etc.  According to the Ning website over 1 million social networks with greater than 27 million members are already checking out what Ning has to offer.

Why check out Ning?

  • Join or create a specialized social network that fits your own interests
  • Create a following of people interested in what you have to say
  • Unlike typical social networking sites, Ning lets you customize the design of your page
  • Full search engine optimization opportunities.
  • Add RSS feeds to your profile to connect your blog, websites, etc. Essentially put all your social media into one place
  • Embed slideshows of pictures or video right into your profile
  • Utilize typical features of other social networking sites such as groups, chatting, discussion boards, and events.

Social networking is here to stay; it has become a part of many peoples everyday lives. As sites like Facebook, Twitter, and LinkedIn become to big and all encompassing, more personalized social networks such as those created through Ning are bound to grow.

So ask yourself…Will you jump ahead of the social networking curve?

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Are college students and young adults missing out on HUGE career opportunities in social media?

April 30th, 2009

When you think young adult, you think of an avid and experienced social media user, but are they using it to their harm or benefit? Young adults and college students think nothing of spending time everyday posting even intimate details on sites such as Facebook, Myspace and the newest phenomena Twitter. But what about more business oriented sites such as LinkedIn?

As a college student myself I can tell you most people my age have never even heard of LinkedIn, and haven’t put much effort into reaping it’s benefits. If they have started a profile, most did so with the encouragement (or forcing) of a boss or colleague at their internship or job.

What kind of opportunites do you think they miss out on by not spending as much time on their business focused social networking, as they do typical outlets?

Shannon Gburzynski Sales Training , , ,