Sales Progress Blog

Defining a sales coaching culture at any organization can be nebulous as well as ambiguous. A coaching culture can take on the appearance of many different faces. There are however, specific attributes that will illustrate if an organization has truly created a coaching culture.

• Coaching cannot be a departmental activity. The management team must cooperatively and consistently drive performance using the same methods and techniques through out the organization.
• A coaching culture has managers openly discussing performance issues and techniques to drive performance across departmental lines.
• Management discusses and cooperatively engages with one another to drive performance and communication across departmental lines for the betterment of the organization
• Culture of employees who feel challenged and inspired for personal development, career growth, and continuous pursuit of helping the organization’s bottom line.
• The organization has embraced a specific theme for performance development.
• Coaching should not be viewed as a task to be completed but rather as a unique opportunity. The true relationship should be centered around the opportunity coaching not only provides the employee but also the manager.
• Managers value coaching, but also admit their need to be better coaches.
• All coaching and training leverages “real world” issues and solutions.

Tim Hagen Sales Training free sales and marketing tools, sales coaching, Sales Managers, Sales Progress, Sales Training